As important as demographics, psychographics and values can be to characterise and understand the target audience’s needs and wants, it’s also important to remember this end user exists in a[…]
A clear, articulated insight – something that uncovers an illuminating point about the product or its audience – is a key indicator of your creativity skill.
Defining the target audience of a campaign fall into three common sets of statistical data: demographics, psychographics and values. All three can be conducive to brainstorming ideas because both suggest[…]
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