Here’s an insightful post by Forrest Anderson, a colleague of mine from Burson-Marsteller days. He shares six tips to build and strengthen relationships with key stakeholder audiences. It’s a relevant post on its own, but reading into it more deeply, there are also some excellent points here to:
- Generate creative insights for brainstorms
- Establish and build relationships in negotiation and conflict situations
- Monitor important issues among key audiences before they become full-blown crises situations
His blog is a good one to flag for ongoing posts too.