In preparing for workshops over the coming weeks, a client who’ve worked many times previously asked for ‘Andy’s principles of communications.’
When I pulled the list from my files, I’d realised I’d never posted the list. They aren’t my principles per se, as much as they are the group’s conclusions at the end of my presentation skills workshop.
So, until I get back from overseas, here’s something for you to consider.
My Top 10 Principles of Communications
- You’re the least important person in the conversation. (In other words, be relevant. Your presentation is for them, not you.)
- Have a clear purpose of why you are speaking.
- Know what’s going on around you. Don’t avoid the obvious.
- Know as much as possible about the audience, particularly their mindset.
- “Know what you say” – not “Say what you know.” (In other words, prioritise your messages.)
- Be explicit about what you want the audience to do.
- Be concise, succinct and simple (but not simplistic).
- State an opinion. (Or, be prepared to state an opinion if asked.)
- Don’t do anything to tarnish your reputation.
- Be passionate and enthusiastic about your presentation.
Also, you will find many other articles using the tag presentation skills on my blog.
Do you have any others to add?