Successful research in advance of brainstorming requires developing proper questions, either mental questions which you use to identify, analyse and judge the information you are gathering, or verbal questions which you might use in an interview with a subject matter expert. The quality of questions can have a tremendous impact on developing ideas, but no more so than the third element – listening.
There are the three basic principles of questioning.
- Questioning Strategy - What are the questions to ask?
- Questioning Styles - What type of questions to ask?
- Listening - What are the answers telling us, or not telling us?
In the next three daily posts, I'll address each one independently.
