You’re written a good presentation, developed slides which were visual and colourful. You’ve rehearsed, standing up, using gestures, making sure your voice was loud and clear. As a result[…]
Long a favourite of professional designers, mood boards are a curated collection of random images, words and textures brought into focus by a single reference point. They allow designers, creative[…]
In the last post (here), I listed the five most common responses I get when presenting idea – but left out the most difficult client response to answer: “That’s not[…]
This is part 2 of ‘Defining the Target Audience.’ Jump to Part 1 here. Values are the deeply rooted principles or standards which are universally accepted among the target audience. […]
Defining the target audience of a campaign fall into three common sets of statistical data: demographics, psychographics and values. All three can be conducive to brainstorming ideas because both suggest[…]
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