Arguably the most important corporate decision made about an organisation, its brands, products or services is its name. Built upon a strategic direction or a unique selling proposition, a good[…]
Category: Creative Process
Posts about different processes, methodologies and systems – both popular and obscure – to inspire and structure creative thinking
When someone asks you to be strategic, what do they want you to do, exactly? When someone asks you to be creative, what does that mean, specifically?