How is it possible Design Thinking can be both ‘the biggest buzzword in business’ (The Australian Business Review) and, at the same time, be ‘nothing new’ (HuffingtonPost.com)? (Maybe Nobel Prize[…]
Category: Creative Process
Posts about different processes, methodologies and systems – both popular and obscure – to inspire and structure creative thinking
Arguably the most important corporate decision made about an organisation, its brands, products or services is its name. Built upon a strategic direction or a unique selling proposition, a good[…]
When someone asks you to be strategic, what do they want you to do, exactly? When someone asks you to be creative, what does that mean, specifically?