The 90-10 Rule
I was asked recently by a prospective client how to judge if a person is creative or not. I have one criteria. How prolific are they at generating ideas, either[…]
Category: Idea Generation
General posts about brainstorming, particularly idea generation and blue-sky workshops
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Brainstorm Technique: Lotus Blossom
Created by Yasuo Matsumura, a management consultant working in Japan, the Lotus Blossom may look elaborate, but it’s a simple creative exercise which uses free association to create ideas. This[…]
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Brainstorm Technique: Oblique Strategies
First published in 1975, Brian Eno and Peter Schmidt recently made a limited edition deck (with new cards) of their Oblique Strategies. The deck, subtitled “Over One Hundred Worthwhile Dilemmas,”[…]
Brainstorm Technique: New Point of View
Here’s a simple and effective brainstorm technique entitled a “New Point of View.” Based on the principles of metaphors (using ideas from one area to solve problems in another), this[…]
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Pixar’s 22 Rules of Storytelling, by Emma Coats
To follow-up to my post last week on storytelling, here are Pixar’s 22 Rules of Storytelling by Emma Coats, Pixar’s story artist. This is great stuff – just as relevant[…]
Brainstorm Technique: SCAMPER, Part 2
For those of you who liked the SCAMPER brainstorm technique, here are more details, questions and synonyms for you to try. As always, please let me know how you go with[…]
